{"id":16034,"date":"2026-10-29T22:08:15","date_gmt":"2026-10-30T02:08:15","guid":{"rendered":"https:\/\/163noticias.com.br\/?p=16034"},"modified":"2026-10-29T22:08:19","modified_gmt":"2026-10-30T02:08:19","slug":"o-novo-valor-estrategico-das-aquisicoes-de-startups-de-ia-29-10-2026-martha-gabriel","status":"publish","type":"post","link":"https:\/\/163noticias.com.br\/?p=16034","title":{"rendered":"O novo valor estrat\u00e9gico das aquisi\u00e7\u00f5es de startups de IA &#8211; 29\/10\/2026 &#8211; Martha Gabriel"},"content":{"rendered":"<div data-news-content-text=\"\" data-disable-copy=\"\" data-continue-reading=\"\" data-continue-reading-hide-others=\".js-continue-reading-hidden\" data-age-rating=\"\" itemprop=\"articleBody\">\n<p>Aquisi\u00e7\u00f5es de startups de <a href=\"https:\/\/www1.folha.uol.com.br\/folha-topicos\/tecnologia\/\">tecnologia<\/a> por bancos, hospitais, varejo, agroneg\u00f3cio e todo tipo imagin\u00e1vel de vertical j\u00e1 n\u00e3o s\u00e3o novidades h\u00e1 muito tempo. Nem transa\u00e7\u00f5es bilion\u00e1rias.<\/p>\n<p>Nessa categoria, aqui no Brasil, tivemos alguns casos significativos nos \u00faltimos anos, como a compra da Linx pela Stone (2020), do KaBuM! pelo Magazine Luiza (2021), da RD pela TOTVS (2021 e 2024) e da Anota.AI pelo iFood (2022).<\/p>\n<p>Nesse sentido, \u00e0 primeira vista, o recente an\u00fancio da <a href=\"https:\/\/c-level.folha.uol.com.br\/ia\/2026\/10\/itau-anuncia-compra-da-neospace-startup-de-inteligencia-artificial-por-r-29-bilhoes.shtml\" rel=\"\" target=\"\">aquisi\u00e7\u00e3o bilion\u00e1ria da NeoSpace<\/a>, startup brasileira de <a href=\"https:\/\/www1.folha.uol.com.br\/folha-topicos\/inteligencia-artificial\/\">intelig\u00eancia artificial<\/a>, pelo <a href=\"https:\/\/www1.folha.uol.com.br\/folha-topicos\/itau\/\">Ita\u00fa<\/a>, poderia ser considerado apenas mais uma dessas iniciativas, seguindo a tend\u00eancia. S\u00f3 que provavelmente n\u00e3o \u00e9.<\/p>\n<p>Talvez essa transa\u00e7\u00e3o inaugure um novo marco estrat\u00e9gico na hist\u00f3ria das aquisi\u00e7\u00f5es.<\/p>\n<p>Historicamente, as grandes <a href=\"https:\/\/www1.folha.uol.com.br\/folha-topicos\/empresas\/\">empresas<\/a> compravam startups de tecnologia para acelerar a sua transforma\u00e7\u00e3o digital e conquistar vantagens competitivas para melhorar, acelerar ou expandir o neg\u00f3cio.<\/p>\n<p>Os principais benef\u00edcios das aquisi\u00e7\u00f5es eram: acelerar a inova\u00e7\u00e3o, incorporando tecnologias prontas e reduzindo tempo de desenvolvimento; adquirir talentos e conhecimento, absorvendo equipes especializadas e compet\u00eancias dif\u00edceis de formar internamente; expandir mercados, conquistando novos clientes, segmentos e canais de distribui\u00e7\u00e3o.<\/p>\n<p>Tamb\u00e9m visavam aumentar a efici\u00eancia, automatizando processos, reduzindo custos e elevando a produtividade; ampliar receitas, incorporando novos produtos, servi\u00e7os e modelos de neg\u00f3cios; e neutralizar amea\u00e7as competitivas, adquirindo tecnologias disruptivas antes que concorrentes utilizassem.<\/p>\n<p>No entanto, a opera\u00e7\u00e3o de compra da NeoSpace pelo Ita\u00fa sinaliza uma transforma\u00e7\u00e3o nessa l\u00f3gica competitiva. O Ita\u00fa n\u00e3o est\u00e1 apenas adquirindo uma startup de tecnologia para aumentar a produtividade ou acelerar a sua transforma\u00e7\u00e3o digital.<\/p>\n<p>O banco est\u00e1 adquirindo uma capacidade tecnol\u00f3gica estrat\u00e9gica: modelos, propriedade intelectual, pesquisadores e compet\u00eancias para desenvolver intelig\u00eancia artificial adaptada aos pr\u00f3prios neg\u00f3cios.<\/p>\n<p>Isso significa uma diferen\u00e7a central na natureza da vantagem competitiva que as aquisi\u00e7\u00f5es de startups de IA representam. Antes, as empresas compravam startups de tecnologia para ampliar a sua capacidade de EXECUTAR.<\/p>\n<p>Agora, podem estar comprando startups de intelig\u00eancia artificial para transformar a sua capacidade de aprender, decidir, criar, al\u00e9m de executar. Ou seja, para ampliar a capacidade de PENSAR, n\u00e3o apenas o EXECUTAR.<\/p>\n<p>Al\u00e9m disso, nesse tipo de aquisi\u00e7\u00e3o existe tamb\u00e9m uma dimens\u00e3o de soberania tecnol\u00f3gica corporativa, que permite maior dom\u00ednio sobre a evolu\u00e7\u00e3o dos modelos, o tratamento dos dados e a diferencia\u00e7\u00e3o competitiva, ainda que isso n\u00e3o signifique independ\u00eancia completa de infraestrutura externa.<\/p>\n<p>Assim, as aquisi\u00e7\u00f5es de startups de IA provavelmente entram em uma nova fase em que capacidades pr\u00f3prias de IA passam a ser ativos estrat\u00e9gicos de alto valor. O grande salto est\u00e1 na passagem da aquisi\u00e7\u00e3o de capacidades operacionais para a aquisi\u00e7\u00e3o de capacidades cognitivas.<\/p>\n<\/p><\/div>\n<div>\n<p class=\"c-context__content\">&#13;<br \/>\n    <strong>LINK PRESENTE:<\/strong> Gostou deste texto? Assinante pode liberar sete acessos gratuitos de qualquer link por dia. Basta clicar no F azul abaixo.&#13;\n  <\/p>\n<\/div>\n<p><b>Fonte: Folha de S. Paulo <\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aquisi\u00e7\u00f5es de startups de tecnologia por bancos, hospitais, varejo, agroneg\u00f3cio e todo tipo imagin\u00e1vel de vertical j\u00e1 n\u00e3o s\u00e3o novidades h\u00e1 muito tempo. Nem transa\u00e7\u00f5es bilion\u00e1rias. Nessa categoria, aqui no Brasil, tivemos alguns casos significativos nos \u00faltimos anos, como a compra da Linx pela Stone (2020), do KaBuM! pelo Magazine Luiza (2021), da RD pela [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16035,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[316],"tags":[11496,11494,6087,565,328,7243,11495,366,11498,1214,7099,11409,352,9718,547,11497,1431,6676],"class_list":["post-16034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brasil","tag-aquisicoes","tag-bike-sampa","tag-das","tag-economia","tag-empresarios","tag-empresas","tag-estrategico","tag-folha","tag-gabriel","tag-inteligencia-artificial","tag-itau","tag-martha","tag-mercado","tag-negocios","tag-novo","tag-startups","tag-tecnologia","tag-valor"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.1 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>O novo valor estrat\u00e9gico das aquisi\u00e7\u00f5es de startups de IA - 29\/10\/2026 - Martha Gabriel - 163 NOTICIAS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/163noticias.com.br\/?p=16034\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O novo valor estrat\u00e9gico das aquisi\u00e7\u00f5es de startups de IA - 29\/10\/2026 - Martha Gabriel\" \/>\n<meta property=\"og:description\" content=\"Aquisi\u00e7\u00f5es de startups de tecnologia por bancos, hospitais, varejo, agroneg\u00f3cio e todo tipo imagin\u00e1vel de vertical j\u00e1 n\u00e3o s\u00e3o novidades h\u00e1 muito tempo. 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