{"id":16414,"date":"2026-11-01T08:39:11","date_gmt":"2026-11-01T12:39:11","guid":{"rendered":"https:\/\/163noticias.com.br\/?p=16414"},"modified":"2026-11-01T08:39:13","modified_gmt":"2026-11-01T12:39:13","slug":"ex-rd-se-reposiciona-com-foco-em-hospitais-e-planos-01-11-2026-painel-s-a","status":"publish","type":"post","link":"https:\/\/163noticias.com.br\/?p=16414","title":{"rendered":"Ex-RD se reposiciona com foco em hospitais e planos &#8211; 01\/11\/2026 &#8211; Painel S.A."},"content":{"rendered":"<div data-news-content-text=\"\" data-disable-copy=\"\" data-continue-reading=\"\" data-continue-reading-hide-others=\".js-continue-reading-hidden\" data-age-rating=\"\" itemprop=\"articleBody\">\n<p>A 4BIO, bra\u00e7o de <a href=\"https:\/\/www1.folha.uol.com.br\/folha-topicos\/medicamentos\/\">medicamentos<\/a> de alto custo do Grupo Profarma, est\u00e1 mudando o perfil de clientes e ampliou a rede log\u00edstica para acompanhar um mercado em que o paciente deixou de ser quem paga, diz o vice-presidente da empresa, Vilson Schvartzman.<\/p>\n<p>A companhia, criada para atender o consumidor final, vai passar a vender mais a hospitais, cl\u00ednicas e operadoras de planos de <a href=\"https:\/\/www1.folha.uol.com.br\/folha-topicos\/saude\/\">sa\u00fade<\/a>, e vai de dois para sete centros de distribui\u00e7\u00e3o at\u00e9 o fim do ano.<\/p>\n<p>Para Schvartzman, a principal transforma\u00e7\u00e3o \u00e9 a fonte pagadora. Segundo ele, hoje dificilmente um produto de alto custo n\u00e3o \u00e9 pago por plano de sa\u00fade ou pelo governo. O executivo estima em R$ 60 bilh\u00f5es por ano o mercado fora das farm\u00e1cias que passa por distribuidores.<\/p>\n<p>A venda ao paciente n\u00e3o acabou, mas mudou, afirma. Regulamenta\u00e7\u00f5es obrigaram as operadoras a pagar medicamentos orais, sobretudo oncol\u00f3gicos, e elas precisam de quem envie o produto \u00e0 casa do benefici\u00e1rio, no que chama de venda triangular.<\/p>\n<p>Os dois centros que a 4BIO mant\u00e9m, em Pernambuco e em S\u00e3o Paulo, ficam dedicados ao B2P (da sigla em ingl\u00eas para empresa para paciente), seja o paciente que paga do pr\u00f3prio bolso ou o que tem a operadora como pagadora. Schvartzman diz que a empresa tem de 25% a 28% desse mercado e que ainda h\u00e1 espa\u00e7o para crescer.<\/p>\n<p>A oncologia \u00e9 a principal linha. O executivo afirma que o segmento cresce de 12% a 15% ao ano, contra 6% a 7% do varejo farmac\u00eautico, e que 45% dos lan\u00e7amentos previstos para os pr\u00f3ximos cinco anos s\u00e3o de rem\u00e9dios oncol\u00f3gicos. A meta \u00e9 que a empresa, hoje mais forte em operadoras, seja identificada tamb\u00e9m como distribuidora de tratamento oncol\u00f3gico para cl\u00ednicas.<\/p>\n<p>Nas vacinas, a aplica\u00e7\u00e3o deixou de se restringir \u00e0s cl\u00ednicas e chega a laborat\u00f3rios e farm\u00e1cias, e o calend\u00e1rio passou a incluir imunizantes para adultos, n\u00e3o s\u00f3 infantis.<\/p>\n<p>A empresa tamb\u00e9m mira doen\u00e7as raras, em que atua pouco, mas que t\u00eam medicamentos de at\u00e9 R$ 4 milh\u00f5es por ano por paciente. Para Schvartzman, a medicina preventiva tamb\u00e9m tende a ganhar espa\u00e7o.<\/p>\n<p>Para se adaptar, a 4BIO abriu cinco centros: Rio de Janeiro, j\u00e1 inaugurado, Esp\u00edrito Santo, Rio Grande do Sul, Distrito Federal e um segundo em S\u00e3o Paulo, voltados a hospitais, cl\u00ednicas e operadoras.<\/p>\n<p>O investimento \u00e9 de R$ 20 milh\u00f5es. As unidades t\u00eam de 1.500 a 2.000 metros quadrados e 500 itens.<\/p>\n<p>O aporte sai do caixa do Grupo Profarma, que comprou a 4BIO da RD (Raia Drogasil) por R$ 600 milh\u00f5es. A estrat\u00e9gia agora \u00e9 crescer de forma org\u00e2nica, com meta de dobrar a participa\u00e7\u00e3o de mercado.<\/p>\n<\/p><\/div>\n<div>\n<p class=\"c-context__content\">&#13;<br \/>\n    <strong>LINK PRESENTE:<\/strong> Gostou deste texto? Assinante pode liberar sete acessos gratuitos de qualquer link por dia. Basta clicar no F azul abaixo.&#13;\n  <\/p>\n<\/div>\n<p><b>Fonte: Folha de S. Paulo <\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A 4BIO, bra\u00e7o de medicamentos de alto custo do Grupo Profarma, est\u00e1 mudando o perfil de clientes e ampliou a rede log\u00edstica para acompanhar um mercado em que o paciente deixou de ser quem paga, diz o vice-presidente da empresa, Vilson Schvartzman. A companhia, criada para atender o consumidor final, vai passar a vender mais [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[316],"tags":[11828,11831,2995,11830,6136,366,8369,6223,6107,8219,6224,11832,6539,1072,11829],"class_list":["post-16414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brasil","tag-clinicas","tag-exrd","tag-farmacia","tag-farmacias","tag-foco","tag-folha","tag-hospitais","tag-medicamentos","tag-painel","tag-planos","tag-remedios","tag-reposiciona","tag-s-a","tag-saude","tag-tratamento-oncologico"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.1 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ex-RD se reposiciona com foco em hospitais e planos - 01\/11\/2026 - Painel S.A. - 163 NOTICIAS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/163noticias.com.br\/?p=16414\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ex-RD se reposiciona com foco em hospitais e planos - 01\/11\/2026 - Painel S.A.\" \/>\n<meta property=\"og:description\" content=\"A 4BIO, bra\u00e7o de medicamentos de alto custo do Grupo Profarma, est\u00e1 mudando o perfil de clientes e ampliou a rede log\u00edstica para acompanhar um mercado em que o paciente deixou de ser quem paga, diz o vice-presidente da empresa, Vilson Schvartzman. 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