{"id":17990,"date":"2026-11-11T12:22:50","date_gmt":"2026-11-11T16:22:50","guid":{"rendered":"https:\/\/163noticias.com.br\/?p=17990"},"modified":"2026-11-11T12:22:55","modified_gmt":"2026-11-11T16:22:55","slug":"acoes-do-magalu-sobem-mais-de-20-com-crise-da-casas-bahia-11-11-2026-negocios","status":"publish","type":"post","link":"https:\/\/163noticias.com.br\/?p=17990","title":{"rendered":"A\u00e7\u00f5es do Magalu sobem mais de 20% com crise da Casas Bahia &#8211; 11\/11\/2026 &#8211; Neg\u00f3cios"},"content":{"rendered":"<div itemprop=\"articleBody\"><!--[--><\/p>\n<p>\n      <span class=\"c-article-location\"><!--[--><br \/>\n      <span class=\"c-type-label -surface -size-35 u-font-bold u-text-uppercase\"><!--[-->S\u00e3o Paulo<!--]--><\/span><\/p>\n<p>      <!--]--><\/span><br \/>\n      As a\u00e7\u00f5es do Magazine Luiza se valorizam diante da perspectiva de ganho de participa\u00e7\u00e3o de mercado em meio \u00e0 crise da <a href=\"https:\/\/www1.folha.uol.com.br\/folha-topicos\/casas-bahia\/\">Casas Bahia<\/a>, embora o setor varejista ainda enfrente desafios decorrentes do consumo mais fraco dos brasileiros e dos juros elevados.\n    <\/p>\n<p>Nesta quarta-feira (11), os pap\u00e9is da varejista voltaram a se destacar e lideraram as altas do preg\u00e3o da Bolsa, com avan\u00e7o de 11,96%, a R$ 7,30, \u00e0s 12h50. No mesmo hor\u00e1rio, o Ibovespa <a href=\"https:\/\/www1.folha.uol.com.br\/mercado\/2026\/11\/dolar-abre-em-queda-com-plano-de-ajuste-fiscal-do-governo-lula-no-radar.shtml\" rel=\"\">sobe 0,80%<\/a>, a 172.715 pontos. Na m\u00e1xima do dia, as a\u00e7\u00f5es chegaram a R$ 7,42, alta de 13,80%.<\/p>\n<p>Na ter\u00e7a-feira (10), os pap\u00e9is j\u00e1 haviam subido 11,64%. Com o desempenho dos dois preg\u00f5es, a valoriza\u00e7\u00e3o acumulada chega a aproximadamente 25%. Em valor de mercado, a companhia passou de R$ 4,8 bilh\u00f5es para R$ 6 bilh\u00f5es no per\u00edodo.<\/p>\n<p>O movimento reflete a expectativa de que o Magazine Luiza <a href=\"https:\/\/c-level.folha.uol.com.br\/negocios\/2026\/11\/magalu-surfa-crise-da-casas-bahia-e-fala-em-oportunidade-historica-de-ganho-de-mercado.shtml\" rel=\"\">conquiste espa\u00e7o em segmentos antes ocupados pelo Grupo Casas Bahia<\/a>, que enfrenta um processo de<a href=\"https:\/\/c-level.folha.uol.com.br\/negocios\/2026\/10\/justica-de-sp-aprova-recuperacao-judicial-do-grupo-casas-bahia.shtml\" rel=\"\"> recupera\u00e7\u00e3o judicial<\/a> e fechou quase 300 lojas no in\u00edcio do terceiro trimestre.<\/p>\n<div class=\"c-stretch-block rs_skip\" style=\"--parent-span-default:12;--parent-span-md:6;--span-default:12;--span-md:6;\"><!--[--><\/p>\n<figure class=\"c-article-image rs_skip -md\"><!--[--><\/p>\n<div class=\"c-image-ratio -cover\" style=\"--ratio-default:3\/2;--ratio-xxs:var(--ratio-default);--ratio-xs:var(--ratio-xxs);--ratio-sm:var(--ratio-xs);--ratio-md:var(--ratio-sm);--ratio-lg:var(--ratio-md);\"><!--[-->\n          <picture><source media=\"(min-width: 1200px)\" srcset=\"https:\/\/f.i.uol.com.br\/fotografia\/2025\/12\/09\/176531432269388f129f280_1765314322_3x2_rt.jpg\"><source media=\"(min-width: 1000px)\" srcset=\"https:\/\/f.i.uol.com.br\/fotografia\/2025\/12\/09\/176531432269388f129f280_1765314322_3x2_xl.jpg\"><source media=\"(min-width: 786px)\" srcset=\"https:\/\/f.i.uol.com.br\/fotografia\/2025\/12\/09\/176531432269388f129f280_1765314322_3x2_lg.jpg\"><source media=\"(min-width: 640px)\" srcset=\"https:\/\/f.i.uol.com.br\/fotografia\/2025\/12\/09\/176531432269388f129f280_1765314322_3x2_md.jpg\"><source media=\"(min-width: 400px)\" srcset=\"https:\/\/f.i.uol.com.br\/fotografia\/2025\/12\/09\/176531432269388f129f280_1765314322_3x2_sm.jpg\"><source media=\"(min-width: 270px)\" srcset=\"https:\/\/f.i.uol.com.br\/fotografia\/2025\/12\/09\/176531432269388f129f280_1765314322_3x2_xs.jpg\"><source media=\"(min-width: 0px)\" srcset=\"https:\/\/f.i.uol.com.br\/fotografia\/2025\/12\/09\/176531432269388f129f280_1765314322_3x2_th.jpg\"><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/picture>\n        <!--]--><\/div><figcaption class=\"c-caption rs_skip\"><!--[--><br \/>\n    <span class=\"c-type-plain -surface -size-inherit c-caption-description rs_skip\"><!--[--><!--[-->Loja-conceito do Magazine Luiza no Conjunto Nacional, que fica na avenida Paulista, em S\u00e3o Paulo<!--]--><!--]--><\/span><\/p>\n<p>          <span class=\"c-type-plain -surface -size-40\"><!--[-->&#8211;<!--]--><\/span><br \/>\n          <span class=\"c-type-plain -surface -size-inherit c-caption-credit rs_skip\"><!--[--><!--[-->Danilo Verpa &#8211; 9.dez.2025\/Folhapress<!--]--><!--]--><\/span><br \/>\n        <!--]--><\/figcaption><!--]--><\/figure>\n<p><!--]--><\/div>\n<p>A mudan\u00e7a nas condi\u00e7\u00f5es de concorr\u00eancia no <a href=\"https:\/\/www1.folha.uol.com.br\/folha-topicos\/varejo\/\">varejo<\/a> foi reconhecida pelo CEO do Magazine Luiza, Frederico Trajano, nesta ter\u00e7a-feira (10), durante a teleconfer\u00eancia de apresenta\u00e7\u00e3o dos resultados do terceiro trimestre.<\/p>\n<p>&#8220;Houve um deslocamento das placas tect\u00f4nicas do varejo e uma mudan\u00e7a muito significativa das condi\u00e7\u00f5es competitivas em categorias onde a gente \u00e9 forte&#8221;, afirmou, sem citar nominalmente a concorrente.<\/p>\n<p>Em relat\u00f3rio, o Bank of America recomenda a compra das a\u00e7\u00f5es do Magazine Luiza. Os analistas Robert E. Ford Aguilar, Wellington Santana e Melissa Byun avaliam que os juros elevados e a fraqueza do consumo podem dificultar ainda mais a situa\u00e7\u00e3o financeira da Casas Bahia, que entrou com pedido de recupera\u00e7\u00e3o judicial.<\/p>\n<p>Para o banco, o Magazine Luiza est\u00e1 bem posicionado para o fim do ano em termos de oferta de produtos e financiamento.<\/p>\n<p>A institui\u00e7\u00e3o destaca que a empresa anunciou crescimento de 16% nas vendas das lojas f\u00edsicas em outubro e de 14% no com\u00e9rcio eletr\u00f4nico, considerando o site e os marketplaces em que atua.<\/p>\n<p>O BofA mant\u00e9m pre\u00e7o-alvo de R$ 11 para a a\u00e7\u00e3o, o que representa potencial de valoriza\u00e7\u00e3o de aproximadamente 51% em rela\u00e7\u00e3o \u00e0 cota\u00e7\u00e3o de R$ 7,30 registrada nesta quarta-feira. Na data do relat\u00f3rio, quando o papel era negociado a R$ 5,84, o potencial calculado pelo banco era de 88,4%.<\/p>\n<p>J\u00e1 o BTG Pactual avalia que o desempenho operacional do Magazine Luiza continuar\u00e1 limitado pelos juros elevados, que pressionam a demanda dos consumidores e as despesas financeiras.<\/p>\n<p>&#8220;Apesar disso, a consolida\u00e7\u00e3o em curso do varejo brasileiro de bens dur\u00e1veis, combinada \u00e0s parcerias do Magazine Luiza com grandes marketplaces horizontais, como <a href=\"https:\/\/www1.folha.uol.com.br\/folha-topicos\/amazon\/\">Amazon<\/a>, <a href=\"https:\/\/www1.folha.uol.com.br\/folha-topicos\/mercado-livre\/\">Mercado Livre<\/a> e Shopee, deve favorecer o crescimento das vendas e a alavancagem operacional nos pr\u00f3ximos trimestres&#8221;, afirma o banco em relat\u00f3rio assinado por Luiz Guanais, Yan Cesquim e Beatriz Cendon.<\/p>\n<p>Para os analistas, a recente acelera\u00e7\u00e3o das vendas tamb\u00e9m indica que a companhia est\u00e1 se beneficiando de um ambiente competitivo mais favor\u00e1vel, o que pode sustentar uma recupera\u00e7\u00e3o mais consistente dos resultados.<\/p>\n<p><astro-island uid=\"1WMQDO\" prefix=\"s134\" component-url=\"https:\/\/static.folha.uol.com.br\/cosmic\/c-level\/js\/assets\/DIslandNewsletter.Dl1NFoXW.js\" component-export=\"default\" renderer-url=\"https:\/\/static.folha.uol.com.br\/cosmic\/c-level\/js\/assets\/client.kiX0gxor.js\" props=\"{&quot;originId&quot;:[0,&quot;6952&quot;],&quot;originTitle&quot;:[0,&quot;C-Level&quot;],&quot;class&quot;:[0,&quot;rs_skip&quot;]}\" ssr=\"\" client=\"visible\" opts=\"{&quot;name&quot;:&quot;DIslandNewsletter&quot;,&quot;value&quot;:true}\" await-children=\"\"><\/p>\n<div class=\"c-article-newsletter c-island-newsletter rs_skip\" data-metrics=\"view\" data-metric-category=\"newsletter\" data-metric-label=\"C-Level\">\n<div class=\"c-card -outlined\"><!--[--><\/p>\n<div class=\"main\">\n<div class=\"head\"><!--[--><!--[--><astro-slot><span class=\"c-type-plain -surface -size-40\"><!--[-->Uma newsletter com informa\u00e7\u00f5es exclusivas para quem precisa tomar decis\u00f5es<!--]--><\/span><\/astro-slot><!--]--><!--]--><\/div>\n<\/div>\n<p><!--]--><\/div>\n<\/div>\n<p><!--astro:end--><\/astro-island><\/p>\n<p>Na apresenta\u00e7\u00e3o dos resultados do terceiro trimestre, Trajano destacou a oportunidade de consolida\u00e7\u00e3o do mercado e de conquista de participa\u00e7\u00e3o de mercado.<\/p>\n<p>&#8220;Isso representa uma oportunidade, uma perspectiva de consolida\u00e7\u00e3o de mercado, de ganho de fatia estrutural, material, significativa e at\u00e9 hist\u00f3rica, que protege a companhia de um contexto macroecon\u00f4mico que a gente j\u00e1 sabe desde o come\u00e7o do ano, com perspectivas para o ano que vem mais desfavor\u00e1vel&#8221;, afirmou.<\/p>\n<p>O Grupo Casas Bahia declarou d\u00edvida de R$ 17,3 bilh\u00f5es em agosto e teve o <a href=\"https:\/\/c-level.folha.uol.com.br\/negocios\/2026\/10\/justica-de-sp-aprova-recuperacao-judicial-do-grupo-casas-bahia.shtml\" rel=\"\">pedido de recupera\u00e7\u00e3o judicial aprovado pela Justi\u00e7a de S\u00e3o Paulo em outubro<\/a>. A empresa demitiu mais de 3.000 funcion\u00e1rios e prev\u00ea o fechamento de outras 200 lojas.<\/p>\n<p>            <!--]--><\/div>\n<p><b>Fonte: Folha de S. Paulo <\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u00e3o Paulo As a\u00e7\u00f5es do Magazine Luiza se valorizam diante da perspectiva de ganho de participa\u00e7\u00e3o de mercado em meio \u00e0 crise da Casas Bahia, embora o setor varejista ainda enfrente desafios decorrentes do consumo mais fraco dos brasileiros e dos juros elevados. Nesta quarta-feira (11), os pap\u00e9is da varejista voltaram a se destacar e [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":17991,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[316],"tags":[6525,3544,1682,10400,11700,13042,4295,9639,13044,3614,2474,13041,13040,526,13043,9718,6403,8374],"class_list":["post-17990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brasil","tag-acoes","tag-amazon","tag-bahia","tag-c-level","tag-casas","tag-casas-bahia","tag-comercio","tag-crise","tag-ecommerce","tag-inflacao","tag-ipca","tag-magalu","tag-magazine-luiza","tag-mais","tag-mercado-livre","tag-negocios","tag-sobem","tag-varejo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.1 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A\u00e7\u00f5es do Magalu sobem mais de 20% com crise da Casas Bahia - 11\/11\/2026 - Neg\u00f3cios - 163 NOTICIAS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/163noticias.com.br\/?p=17990\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A\u00e7\u00f5es do Magalu sobem mais de 20% com crise da Casas Bahia - 11\/11\/2026 - Neg\u00f3cios\" \/>\n<meta property=\"og:description\" content=\"S\u00e3o Paulo As a\u00e7\u00f5es do Magazine Luiza se valorizam diante da perspectiva de ganho de participa\u00e7\u00e3o de mercado em meio \u00e0 crise da Casas Bahia, embora o setor varejista ainda enfrente desafios decorrentes do consumo mais fraco dos brasileiros e dos juros elevados. 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